• Vroom & Associates

    'Turn your ideas into business value'


  • Corporate Development


    M&A Advisory Services

    Vroom & Associates is a firm specializing in hands-on approaches in guiding small to mid sized private companies with product-to-market positioning, strategic partnerships and/or driving a corporate transaction or sale of the business.

  • We provide practical insights and deep support to de-risk your journey

    and improve its chance of success.


    We do this by applying what we have learned over several decades of developing a ‘customer value’ focus above all while doing innovation / commercialization in our own ventures or in facilitating Client’s ventures.

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    Corporate Development

    Looking for strategic partners? Can't seem to find 'just the right guys'?

    Identifying which corporate relationships will provide significant value to your organization is difficult and challenging, often met with limited success. Vroom & Associates can assist you in driving this process with strong returns through analyzing where your best value will be garnished, then we implement and act on those directives.

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    M&A Advisory

    Are you thinking about selling? Not sure which way to go?

    Should you try to sell it yourself, maybe wait and grow more, hire an investment bank, hire a 'big 6' consulting firm? Heard mixed reviews about which way is best? Vroom & Associates will work side-by-side with you, understanding your business, and its exit potential in the market, and will craft a tailored approach for you to get the MAXIMUM value out of you business. Where appropriate we will bring in appropriate Investment Banks as part of the process, but we first create significant value add through a hands on positioning exercise.

  • Hear what our Clients say about us...

    Vroom & Associates employ solidly proven processes while working closely with our Clients. We've been know to locate 'right down the hall' to ensure a good understanding of the needs and objectives of your business, while we move forward building your corporate development activities or implementing a process for the sale of your business.

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    ‘Peter showed incredible persistence and skill in building value in a software company that IBM invested in, and moving that company into a position which attracted a highly respected trade buyer

    Alan Glasgow, Asia Pacific M&A Team, IBM

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    Your involvement has been instrumental in helping Advance Business Consulting being run as a more profitable and sustainable business. We now have a new focus on accountability and results

    John-Paul Della-Putta, Managing Director, ABC

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    'Todd's actions are driven by both his innate integrity and by what he considers the most effective strategic path and he is diligent, insightful and effective in the way he manages both the people and resources at his disposal towards those outcomes'.


    Richard Carter, Head of Strategy, Honeycomb

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    'Todd has a great ability to identify strategic opportunities and position organizations messaging to take advantage of those opportunities. He can create a bridge for tech companies to enter markets and open doors that would otherwise not be open'.


    Kym Welsby Regional Director APAC, Clearswift

  • Global Team

    Peter Vroom is based in Adelaide, South Australia. Todd Viegut in Dallas, Texas. We work closely with investment partners and other complementary organizations ensuring a comprehensive solution is provided for our Clients.

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    Peter Vroom

    Managing Director

    Peter Vroom has an extensive background in building innovative technology businesses since his first start up company, CMC, a SaaS company focused on business automation processes. Peter’s interests have focused on B2B software applications that deliver measurable business benefits for selected niche markets. He is experienced in doing business in Asia / Pacific, Europe, and the US.




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    Todd Viegut

    Managing Director

    Todd Viegut an extensive track record bringing advanced technologies, products and services to market. He is a seasoned veteran with a a strong focus on positioning unique and novel offerings into new and emerging markets. Todd focuses on small to mid companies with a proven technological, intellectual property or market foundation that provides a springboard into emerging and high growth market spaces.




  • Vroom with a View

    Turning innovation and passion into business value.....