Our major focus is on working with clients that have a truly different technology, and positioning and promoting it as the ‘missing piece’ in the offering of a larger company. This involves the development and execution of strategic partnerships.

From the outset of starting up a business around your technology you are faced with some options in taking it to market.

One way to take your technology to the world is to ‘build out’ the company. That takes a great deal of time and money and there are major risks all along the way. In the process the founders and early stage investors are diluted. The company becomes one that is typically valued on a multiple of earnings (‘EBIT’) in line with other such businesses in its industry or market segment. The end result after many years may be a very small piece of the pie for the founders and early stage investors.

In the case of a truly differentiated and strategic technology, another way is to position and promote the technology as the ‘missing piece’ to large companies who can integrate this technology with the other pieces in their offering to provide them with a new and strategic advantage. This involved building and executing strategic partnerships. Such strategic partners have the market reach and ‘deep pockets’ to leverage and capitalise on this advantage. They may put a substantial value on the technology in its early stages. This can be the basis for an ‘Early Stage’ Exit in which everyone wins.

Vroom & Associates and its US based Associate has a track record in assisting Australian technology companies achieve a successful ‘Early Stage’ Exit in the US.

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